WEFEW’S FIRST FESTIVAL APPEARANCE AT NASS FESTIVAL 2014!

Tattoos, fist-pumps, warehouses and extreme sports! You guessed it, it’s Nass Festival 2014, and when the wait was finally over, and the gates opened at 6pm on Friday evening, the entire site was instantly flooded with revved up festival goers filling the main road on their way to party.

The stage was set for WEFEW’s first ever festival appearance, featuring their original collection and their new summer collection called “Like Water We Flow.” The brand’s stall also featured a competition to  a tank top and cap of the summer collection where dozens of passer’s-by signed up with the WEFEW mailing list to have a chance at taking the prize home.

The parkour clothing brand was based in the Stall Yard of the festival grounds where the energy was buzzing non- stop, with a half pipe where skateboarders from under 10’s to over thirties were throwing down during different competitions throughout the day, D.Js playing tunes from old school hip hop to heavy metal, and not to mention, all of the other amazing brands from skateboard companies to clothing brands exhibiting their merchandise.

Unlike a normal marketplace, the stall yard seemed akin to a mini festival with brand promotion based performances such as the skateboarding, breakdancing, and not to mention the WEFEW team wowing shoppers with intrepid parkour tricks and acrobatics around the stall yard. The atmosphere was so much fun that staff at the competing stalls became a team of friends that had come together to promote each other’s brands while displaying their own.

Outside the Stall Yard, there was constant action at the Pro Park, with athletes who held nothing back as they were fearlessly shredding it in skateboarding, in- line skating and BMX competitions, while showing noble displays of friendly sportsmanship. Outside of the Pro Park the action did not stop with even more extreme sport performances, including an exhilarating motocross display where riders gave crowds of spectators a nail-biting show during which they pulled off their latest and most daring bike tricks.

Apart from a rain shower on Saturday, the weather was consistently sunny and warm, leading festival goers to the many different stages around the site to see their bands and acts perform in the sick line up including Skindred, Funeral For a Friend, Cyrpus Hill, The Gallows, The Bronx, and DJ TC.

The club nights housed in the large warehouses on site went on till 3.30 am, with festival goers partying so hard that even the ceiling began to sweat with condensation, making it feel as though it was taking place outside in the rain.

WEFEW filmed the ROAR MOVEMENT free-running team’s epic performance in the parkour park on site, with the traceurs rocking WEFEW’s “Like Water We Flow” collection while representing for all the free-runners out there with their display of acrobatic stunts from up to 10 feet high platforms, big tricks and solid tumbles, responded by the on looking public with a chorus of “ooooos”, “ahhhhhs” and “OMG’s!”

With the lively atmosphere surrounded by extreme sports, brilliant people and excellent music throughout, there couldn’t be a better festival for WEFEW to make their first appearance. The team had an excellent time while promoting the brand there, and are looking forward to a possible re- appearance at the Nass festival next year.

By Tekila Simon.

Wefew - Parkour / Freerunning Clothing Company, London

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